A Study on Sales Promotion using Social Media Marketing |
Author(s): |
| R Vijayaragavan , Rajah Serfoji Govermment College, Thanjavur; Dr. K. Mohan Kumar, Rajah Serfoji Govermment College, Thanjavur |
Keywords: |
| Twitter, Face book, YouTube, Small Business |
Abstract |
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The study concludes with a discussion of the lessons learned from the research: networking and creating relationships with other businesses, increases brand exposure; focusing more on relationships than sales, increases sales; interesting content promotes interaction; and one main barrier to entry is a learning curve. He brave new world of social media has captured the attention of scholars and book writers around the world, which has led to the publication of a number of works about Twitter, Facebook YouTube and the like. Most of these books are practical and industry-based in nature and do not consider in-depth the social media impact in audiences and communication strategies. Nevertheless, the vitality of the editorial market underlines the research relevance than social media and social networks are acquiring. |
Other Details |
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Paper ID: IJSRDV5I51036 Published in: Volume : 5, Issue : 5 Publication Date: 01/08/2017 Page(s): 989-991 |
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