A Study of Awareness of Eco-friendly Aspects of Cell Phone

Cell phone or mobile phone is the buzz word of young generation of today’s world. Manufacturers and marketers must take into account customers' awareness and appreciation of the benefits of green/eco-friendly aspects of cell phone which often influences their purchase. Marketer can adopt green marketing strategies and may gain competitive advantage. The purpose of this paper is to examine the awareness of eco-friendly aspects of cell among college students. Design/methodology/approach – Based on a review of literature, particularly cell phone the green aspects of cell phone were collected and organised in form of a self administered questionnaire. The data was collected from 100 cell phone users who were management students. The sample was selected on the basis of random sampling. Findings – Customers' green values should be well understood while planning marketing strategy for a cell phone. Green marketing arguments should be communicated to customers in a coherent, to avoid customer skepticism or disbelief.