India's Largest Branded Network of Hotels: Strategic Case Study Analysis of OYO Rooms |
Author(s): |
| Prasanna Balaji , Great Lakes Institute of Management; Anika Singh, Great Lakes Institute of Management |
Keywords: |
| Strategy, Globalization, Target Segment |
Abstract |
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The words 'Strategy' is the most important and vital for any business organizations in today's world. Currently, companies have adopted the strategy which is aggressive and customer centric. This has paved way for the firms to become a successful leader where globalization has created various opportunities for the new entrants. Due to this, the company has to perform various market analysis continuously to withstand the competition heat. This is also useful in creating the competitive advantage by concentrating on the right target segment which is utmost important to stand tall. |
Other Details |
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Paper ID: IJSRDV5I70227 Published in: Volume : 5, Issue : 7 Publication Date: 01/10/2017 Page(s): 471-474 |
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