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Digital Marketing: Breaking the Span of Product Life Cycle

Author(s):

Sangeeta Bhattacharya , Great Lakes Institute of Management; Aman Kaher, Great Lakes Institute of Management

Keywords:

Product Life Cycle, Digital Marketing

Abstract

This paper will give in depth knowledge about Product Life Cycle Management with respect to business costs and sales measures and how Digital Marketing has transformed the niche discipline of Product Life Cycle Management.

Other Details

Paper ID: IJSRDV5I80297
Published in: Volume : 5, Issue : 8
Publication Date: 01/11/2017
Page(s): 304-307

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