Mobile Healthcare Apps in India: A Study on Adoption by Consumers

India among all developing countries studied for mHealth adoption ranks 2nd. Widespread adoption of mobile technology in healthcare, or mHealth, is now viewed as inevitable by more than half of doctors and healthcare payers in developed and emerging markets around the world, including 60% in India. Consumers have high expectations for mHealth, particularly in developing economies as mobile cellular subscriptions there become ubiquitous. In emerging markets, consumers perceive mHealth as a way to increase access to healthcare while patients in developed markets see it as a way to improve the convenience, cost and quality of healthcare. The use of mHealth and speed of adoption will be determined in each country by stakeholders' response to mHealth as a disruptive innovation to overcome structural impediments and align interests around patients’ needs and expectations. Despite demand and the obvious potential benefits of mHealth, rapid adoption is not yet occurring. The main barriers are not the technology but rather systemic to healthcare and inherent resistance to change. For full adoption of m-health in India, people have to come out of their inherent shell about the traditional way of healthcare delivery and embrace this new and innovative chance of easier way. For m-health to become a boon for India everyone from doctor to patients to payers and government has to work coherently. Objective: The study was carried on to observe the adoption of consumer towards mobile healthcare apps. Technology has brought a heavy change in the healthcare sector, Consumers are more conscious for their health and maintaining the quality of life. Mobile healthcare apps customers can get maximum satisfaction without doing it the traditional way. In India, the growth of mobile healthcare app is significantly escalating. Though India will have to work harder at convincing people about the advantage of mobile healthcare apps, the scope of mobile healthcare apps in India is still vast. The Market of mobile healthcare apps can certainly grow in India if the providers can lure its local audience by the following: 1) Making it cost effective. 2) Making it secure. 3) Convincing customers about its benefit. 4) Creating awareness about it. 5) Joining hand with Government.