A Case Study of Quality Function Deployment Approach to Improve Quality of Edible Oil |
Author(s): |
| Pankaj Sharma , Institute of Engineering and Technology, DAVV Indore; Dr. Nagendra Sohani, Institute of Engineering and Technology, DAVV Indore |
Keywords: |
| Quality Function Deployment, House of Quality, New Product Design, Product Development, Customer Needs, Performance Measures |
Abstract |
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The purpose for this paper is to translate customer requirement with respect to edible oil quality attributes into particular edible oil developing practices that most contribute to satisfy these attributes. After identifying consumer requirements or needs regarding different attributes of edible oil quality, through a survey of 110 edible oil consumers, the authors determine the oil growing practices that optimally satisfy consumer needs through expert opinions. Finally, the use of expert knowledge to construct the House of Quality or the first matrix of quality function deployment allow the authors to define the relative contribution of the various edible oil farming practices to the satisfaction of consumer requirements. |
Other Details |
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Paper ID: IJSRDV6I50068 Published in: Volume : 6, Issue : 5 Publication Date: 01/08/2018 Page(s): 107-109 |
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