Effectiveness of CSR Initiatives an Analysis in HLL Life Care Limited Thiruvananthapuram

Corporate social responsibility is the initiatives by business corporate that benefit the society and include a wide variety of practices, from giving a portion of a company's proceeds to charity, to implementing business operation in a good manner. However, now a days the increased attention on the Corporate Social Responsibility across firms and industries requires a firm not only concentrating on adding profit, but also give stress on its social responsiveness to meet the expectations of various stakeholders. The success of an organization is depended on the image of the organization. This helps the firm profitable in the long run and improves the performance. HLL Life Care Limited is one of the major player organizations in the field of corporate social responsibility. Analyzing the impact of CSR initiatives to various factors necessary for the enhancement of company image gave a result that showed how much effective the corporate social responsibility practices undertaken by the company.