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Effectiveness of Traditional and Social Media Marketing


Mr. M. Robinson , University college of engineering,Anna university,(BIT Campus), Tiruchirappalli -620024; M. Sangeetha, University college of engineering, Anna university,(BIT Campus), Tiruchirappalli-620024


Customer Engagement; Brand Reputation; Customer Brand Attitude; Effectiveness of Traditional & Social Media Marketing


The purpose of the paper is to report on the process and finding of factors that influencing the effectiveness of customer engagement, brand reputation, customer brand attitudes towards traditional and social media marketing. The paper contains adequate details to support that objective and suitable to be presented at the conference. Besides, this paper examines the connection between factors influencing effectiveness of traditional media and also examine the key determinants of those factors towards social media marketing performances. A literature review is presented to explain the effectiveness of traditional media towards social media marketing performance. The effectiveness of traditional media and social media marketing contributed to success and to their growth in the future, although some problems are acknowledged.

Other Details

Paper ID: IJSRDV7I10112
Published in: Volume : 7, Issue : 1
Publication Date: 01/04/2019
Page(s): 699-702

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