Impact of the Brands Name on Consumer Buying Behaviour |
Author(s): |
| Niraj Nitin Chafale , Dr. Ambedkar Institute of Management and Research, Deekshabhoomi, Nagpur; Payal Gunwant Jiwatode, Dr. Ambedkar Institute of Management and Research, Deekshabhoomi, Nagpur; Chaitali Sharad Kalaskar, Dr. Ambedkar Institute of Management and Research, Deekshabhoomi, Nagpur; Shreyas S. Kokode, Dr. Ambedkar Institute of Management and Research, Deekshabhoomi, Nagpur; Nayan Sanjay Kalaskar, Central Institute of business management research and development Nagpur |
Keywords: |
| Brand image, Consumer Buying Behaviour, Mindset of customers, Consumer awareness, Consumer perception |
Abstract |
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Nowadays customers from the globe are decide on branded products. The research purpose on the analysing the effect of the emblem name on customer shopping for behaviour. Consumers are provide importance to brands and relate their prestige with other manufacturers. Therefore opposition many of the different businesses are deliberately increases and this result is the strong emblem photo of a specific products. Nowadays we visible that theres in growth the call for of branded clothes, shoes, clocks and other daily use items. Hence Consumer Perception has more impact on Consumer Buying Behavior as opposed to Brand Image and Consumer Awareness. Same the impact of the logo photograph, logo loyalty and logo association has the sizable effect on customer buying behaviour. |
Other Details |
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Paper ID: IJSRDV7I120152 Published in: Volume : 7, Issue : 12 Publication Date: 01/03/2020 Page(s): 174-175 |
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