E -Marketing for Farmers and Consumers: Review

India is basically an agrarian society where sole dependence has been on agriculture since many years. The farmers play an important role in producing the agriculture commodities. The efforts which they are taking are quite commendable for producing agriculture products but in return the profit which they are earning is less as compared to their efforts. This problem which they are facing due to middleman’s involved when the farmers are selling their products through the mediators and this problem is affecting the overall economical growth of the farmers. To overcome this problem, there is the need to develop a web based application in which farmers can promote their agriculture products providing all details of products like images of the products and their desired price specified by farmers which would be reasonable for customer and will be profitable to the farmers also. Customer will have to select the product to place the order, and finally they will get the profitable bill. This web based application will be definitely beneficial for the farmers in overcoming their economical problems.