Coupon Purchase Prediction using Machine Learning |
Author(s): |
| Yatish Patil , Bharati Vidyapeeth College of Engineering Navi Mumbai; Onkar Pawar, Bharati Vidyapeeth College of Engineering Navi Mumbai; Dr. D. R. Ingle, Bharati Vidyapeeth College of Engineering Navi Mumbai |
Keywords: |
| Machine Learning, Coupons Code, Prediction, E- Commerce |
Abstract |
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Our project is based on user data analysis which is use to predict users coupons usage behaviour. Issuing discount shopping coupons is a popular way to promote sales in E-commerce environments. In order to improve the coupon usage ratio, it is important to predict the probability in which a user will use a coupon. To treat the coupon usage probability prediction problem as a binary classification problem, and we use machine learning methods to analyze users coupon usage behaviours and coupon purchase prediction. |
Other Details |
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Paper ID: IJSRDV7I21146 Published in: Volume : 7, Issue : 2 Publication Date: 01/05/2019 Page(s): 1232-1234 |
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