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On Page & Off Page SEO Optimization of a Job Portal Website on Google Search Engine


Guddu Kumar , VIT, RKDF University, Bhopal, India; Vishal Kumar Jaiswal, SSSCE, RKDF University, Bhopal, India; Raj Kumar Paul, VIT, RKDF University, Bhopal, India


Search Engine Optimization, SEO, Offpage SEO, Onpage SEO, Google Search Engine, Job Portal


PageRank is the technique used by Google to decide importance of page on the web. It considers all received links to a page as votes for PageRank. But if these votes from different sources weighted equally, this will main to wrong result. Thus, votes from different sources are weighted according to PageRank of voting page and number of links that voting page contains. Internet is the term which is known by everyone in this world. It is the fastest growing sector. All of us are consumer of it either as commerce, industry & individual. Search engine optimization is a technique which is used in the internet. We can say that it is a process of finding our desired result. Google is one of the known search engine. How can any web page on Google and how to rank your page with the help of tools and show your page on any search engine on the Internet such as Google, Bing, yahoo, and ask and some search engines Also, there are some search engines that also show their page in the search results page of the website on these search engines, so we use search engine optimization? We all use it in our daily life, how it works, without this knowledge. In this paper, we study how search engine optimization awakens and which tools are used and based on which algorithm it is based on.

Other Details

Paper ID: IJSRDV7I40238
Published in: Volume : 7, Issue : 4
Publication Date: 01/07/2019
Page(s): 199-204

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