Customers Attitude and Perception towards Digital Food App Services

Services are intangible products where cannot be transfer any of possession or ownership, and they cannot be sold but come into existence at the time they are consumed or bought. Services cannot be stored or transported. E.g. accounting, banking, cleaning, consultancy, education, Digital services on the other hand are services that are anything that can be delivered through an information infrastructure such as the internet, in various forms i.e. applications, web pages, social media, etc. In this paper the major focus will be on the various apps that are available either by third party for delivery purpose or by restaurants themselves for various purposes like delivery, pointing system, in house app ordering, etc. Consumer behavior is how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions. From this research paper we would understand the shift of consumers behaviors with the introduction of technology and what are the different kinds of applications that consumers are satisfied with and what makes them happy and satisfied about the service. The main objective is to understand the relation between facilities and the purchase behavior. Secondly to find the most popular app in the food delivery industry and understand as to how have technology played an important role in the restaurant industry.