A Study on Consumer Buying Behaviour towards Mobile Phones |
Author(s): |
| Shefali Srivastava , Indira Gandhi National Open University; Shubham Prakash Srivastava, University of Petroleum & Energy Studies |
Keywords: |
| Consumers, Random Sampling Method, Buying Decision, Frequency, Visualization, Chi Square Test, Likert Test |
Abstract |
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Consumer plays an important role in the successful achievement of organizational goals. According to the new concept of marketing[1],consumers act as a king around which all the business activities rotate. This paper aims to analyze the factors that influence consumers to purchase a mobile phones. This survey paper studies the various attributes through which consumers decision of buying a product fluctuates. The data is collected by conducting a survey questionnaire method in which the sample of 100 consumers recorded and out of 100, 70 were extracted using simple random sampling method for the purpose of analysis. The extracted data has been analyzed by applying mathematical operations like frequency distribution, percentage and visualized with the help of graphs. |
Other Details |
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Paper ID: IJSRDV7I60163 Published in: Volume : 7, Issue : 6 Publication Date: 01/09/2019 Page(s): 310-314 |
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