A Study on Price Spread of Paddy in West Garo Hills District of Meghalaya |
Author(s): |
| Bonali A Sangma , NORTH-EASTERN HILL UNIVERSITY; Dr. D. C. Kalita, NORTH-EASTERN HILL UNIVERSITY |
Keywords: |
| Marketing Channel, Marketing Efficiency, Marketing Cost, Profit Margin, Shepherds formula |
Abstract |
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The study was carried on the marketing channels and marketing efficiency of different existing marketing Channels of paddy in the West Garo Hills district of Meghalaya. The study of existing marketing channels will help the paddy grower to identify the most effective marketing channel to reduce the marketing cost and maximizing the profit margin. The marketing efficiency was estimated by using Shepherds formula. |
Other Details |
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Paper ID: IJSRDV7I70273 Published in: Volume : 7, Issue : 7 Publication Date: 01/10/2019 Page(s): 385-387 |
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