An analysis on E-Commerce and Online vs. Offline Shopping

The E-commerce today has a broad prospective as from buying and selling of goods till online bill payment there is no end to it and there is still more coming into the terminology of E-commerce. As the concept of E-commerce had begun in 1991 when the use of internet was made available for public. And Amazon.com was the first site of ecommerce where public was able to buy the products and after it many of the companies had started their businesses on ecommerce. The convenience of buying goods and user experience were the main points which had boomed ecommerce to a higher extent. The ecommerce now is centre for online shopping. Customers previously used to buy the products offline in a shop or super markets but now the trend has been shifted to online shopping. Through this research it has been observed that the impact of ecommerce on customers had resided in their choice and pattern of shopping. The customers today prefer online shopping for the reasons such as convenience, variety, discounts & offers, ease to select the product, etc.