Awareness of Digital Payments in Rural Area |
Author(s): |
Ashwin Gadge , G H Raisoni College of Engineering & Management; Dr. Priti Rai, G H Raisoni College of Engineering & Management |
Keywords: |
Digital Payments, Rural Markets, Customer Perception, Opportunities |
Abstract |
Empirical studies on customer perception and consciousness of digital payments technique of transactions. Review of this particular study shows a lack of knowledge of digital payments technique of transactions and an absence of literacy. Results in this research showed that awareness, digital literacy, adequate infrastructure and rate of customer involvement in cashless transaction were found to have a powerful relationship with digital payments technique of transactions. The goal of study is to discover reaction of digital payments technique of transactions in Bramhapuri in Chandrapur District of Maharashtra. The samples were chosen using a very easy technique of simple random sampling. Primary data for the study were gartered from the 100 participants using questionnaire. The primary data were analysed using easy statistical instrument such as percentage technique. The research further shows that most of them are conscious of and agree that digital payments technique of transactions will help combat black money, corruption and decrease the danger of carrying cash, as well as quicker economic growth. The government should embrace a distinct approach of educating non-literate people about the digital payments technique of transactions based on finding some suggestions taken. |
Other Details |
Paper ID: IJSRDV7I80413 Published in: Volume : 7, Issue : 8 Publication Date: 01/11/2019 Page(s): 412-415 |
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