A Study on Factors Affecting Mobile Phone Buying Behavior With Reference To Smart Phones among Consumers in Coimbatore City

Hot-selling Android and iPhones have already conquered the consumer market, and with users becoming accustomed to those devices, more people want to use them for work. In the competitive environment where every second day a new technological advancement takes places and the two cell phone giants Android and iOS are pushing themselves every now and then to achieve excellence in their product. Today Android’s percentage share in the market is increasing at an increasing rate. The main objective of the study is to analyse the brand perception towards Android were 110 samples was used to collect the data and percentage analysis and weighted average were used as tool to analyse the data and the conclusion is that the customer mostly prefer smart phones for their user friendly atmosphere while using the phone and if the companies tries to satisfy their customers further then the profit and market share can be increased in future period of time.