Consumers Perception towards Private Label Brands in Retail Stores |
Author(s): |
| Arjun Ravindran , PSG Institute of Advanced Studies; Dhana Sekar Alagiri, PSG Institute of Advanced Studies; Dr.D.Divya Prabha, PSG Institute of Advanced Studies; Dr.V.B Mathipurani, PSG Institute of Advanced Studies; Mr.S.Selvakrishna, PSG Institute of Advanced Studies |
Keywords: |
| Private label brands, Buying behaviour and Satisfaction level |
Abstract |
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The purpose of buying behaviour facilities is to increase the satisfaction level of the consumers. If the buying behaviour satisfaction level is high, then the productivity is also high, this is to increases the profit also. The objective of the study is to analyse the private label brand image of the products among the customers and to study the reason for preferring private label branded products by the respondents. For this purpose a sample of 80 was taken as sample size and percentage analysis and chi-square were used as a tool to analyse the data. The conclusion is that respondents say that they are not influenced by their friends and relatives and it shows that if the quality of private labeled product is getting increased then a good word of mouth will be there to give a good reputation to the private label brand. |
Other Details |
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Paper ID: IJSRDV8I10375 Published in: Volume : 8, Issue : 1 Publication Date: 01/04/2020 Page(s): 355-359 |
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