Review on Online Shopping Experience of Amazon

Due to fast modern lifestyle, online shopping has been increasing drastically in all over the world. With developed internet penetration, increasing use of devices like smartphones, tablets, and laptops, and access to the Internet and the shift in buying behavior among the customers has contributed to the rapid growth of the online consumer base. The increase of online shopping has become a new way for consumers to shop over internet. This paper mainly includes a purchase pattern of the consumers, to evaluate the satisfaction level of services provided by the Amazon. Customers can purchase anything from the online like books, clothes, toys, home appliances, etc. Nowadays, internet has become more popular to adult as well as young shopper because the internet offers the significant advantages. The innovative thinking of online shopping sites to reach more and more customers is really appreciable. They increased their network as much as possible with ultimate aim of reaching more and more customers to increase their sale volume.