Factor Affecting Consumer Buying Behavior: A Conceptual Study

The study focused on the factors which affects consumer buying behavior. The objective of this study is to know the factors which affect the consumer buying behavior towards the goods or services and to gain the knowledge on how the factors affects the purchase decision of an individual consumers. The approach used in this study is qualitative. The data collection for this study is secondary data. The limitation of this research is only theories consider in this research and empirical data not included in this research. The other limitation is only a single theory of human motivation included in this research. The conclusion of this study is the four main factors which affects the consumer buying behavior such as Personal factor, Psychological factor, Social factor and Economic factor. It also concluded that a consumer affects at the different ages, life cycle stages, motivation and perceptions affect the consumer buying behavior and surrounding of the consumer play a major role for influencing the buying decision.