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The Study of Customers Perception and Awareness towards Organic Food Items in South Delhi, New Delhi

Author(s):

Utkarsh , Jagan Institute of Management Studies Rohini New Delhi; Arjun Lakhanpal, Jagan Institute of Management Studies Rohini New Delhi

Keywords:

Organic Food Items, Perception and Awareness

Abstract

The consciousness of organic food and natural cultivating in India expanded from 62% to 67% somewhere in the range of 2006 and 2013. The mindfulness is most noteworthy in New Delhi (83%) trailed by Mumbai (75%), Chennai (63%), Bengaluru (55%) and Lucknow (48%). The information on organic food depended on relationship with different terms, which are inexactly used to characterize organic food. The important thing in our study is to survey the customer’s thinking towards organic food. The examination further endeavors to recognize the variables affecting the shoppers to buy the organic food items and furthermore to discover which natural item, bought by the clients all the more every now and again at South Delhi, New Delhi.

Other Details

Paper ID: IJSRDV8I30180
Published in: Volume : 8, Issue : 3
Publication Date: 01/06/2020
Page(s): 309-311

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