App for Marketing Launch of New Products |
Author(s): |
| Pranay Rane , Terna Engineering College,Nerul; Prof. Kishore Sakure, Terna Engineering College,Nerul; Vishal Pawar, Terna Engineering College,Nerul; Harshad Jadhav, Terna Engineering College,Nerul; Rahul Shinde, Terna Engineering College,Nerul |
Keywords: |
| Marketing Launch of New Products |
Abstract |
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During the last few years brands have taken a tremendous advantage of the characteristics offered by mobile marketing, which include the possibility of sending promotions, to notify user about launching of product, to notify about experiential marketing activities, sending relevant advertising and actions that seek the faithfulness of consumers. Through mobile app development, mobile marketing has become an opportunity for products to maintain an interactive and meaningful communication with their users, in order to enhance loyalty and positioning particularly in the batch of younger users. So, the main idea is to design an app which will provide a platform where companies can launch their product and can get reviews about the product before launching it. |
Other Details |
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Paper ID: IJSRDV8I40660 Published in: Volume : 8, Issue : 4 Publication Date: 01/07/2020 Page(s): 339-341 |
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